CAPABILITIES

With a biochemical education and almost 20 years of experience in market(ing) analysis I am working as a freelance market researcher dedicated to the food industry. I have experience in market research from consumer insight to food ingredients analysis. Main areas are consumer insight / trend analysis, customer analysis, competitive analysis and market analysis. Market analysis includes both the food ingredients and the consumer food & drinks market. I have worked at big and smaller or more focused food ingredient companies and from these experiences I have know- how on several segments like enzymes, sweeteners, texturisers, protein, fruit ingredients and nutritional ingredients. For the consumer food & drinks market I have a broad network and experience in market analysis for e.g. dairy, bakery, breakfast cereals, baby food, ice cream etc.

My profile with recommendations can be found on linked-in.

EXPERIENCE

2011 - present Owner of Wouw food market analysis. In these first 3 years have worked for food companies as well as food ingredient companies and strategic consultancy agencies.
2007 - 2011 Business Development manager Sensus B.V. (Royal Cosun u.a.). Marketing research to develop strategic direction for inulin. In addition, direct support for the sales organisation.
2001 - 2007 Global Strategic Marketing Analyst Cargill: focus mainly on sweeteners, texturisers and juice.
1992 - 2001 Marketing Analyst DSM Food Specialties/ Gist-Brocades Corporate Strategy: covering food, feed, cosmetics and pharmaceuticals.
1989 - 1992 Biochemical researcher: focus on the development of enzymes for the feed industry.
1989 Faculty Animal Health, biochemical researcher. Research on enzymes in the meat ripening process.