With a biochemical education and almost 20 years of experience in market(ing) analysis I am working as a freelance market researcher dedicated to the food industry. I have experience in market research from consumer insight to food ingredients analysis. Main areas are consumer insight / trend analysis, customer analysis, competitive analysis and market analysis. Market analysis includes both the food ingredients and the consumer food & drinks market. I have worked at big and smaller or more focused food ingredient companies and from these experiences I have know- how on several segments like enzymes, sweeteners, texturisers, protein, fruit ingredients and nutritional ingredients. For the consumer food & drinks market I have a broad network and experience in market analysis for e.g. dairy, bakery, breakfast cereals, baby food, ice cream etc.
My profile with recommendations can be found on linked-in.
|2011 - present||Owner of Wouw food market analysis. In these first 3 years have worked for food companies as well as food ingredient companies and strategic consultancy agencies.|
|2007 - 2011||Business Development manager Sensus B.V. (Royal Cosun u.a.). Marketing research to develop strategic direction for inulin. In addition, direct support for the sales organisation.|
|2001 - 2007||Global Strategic Marketing Analyst Cargill: focus mainly on sweeteners, texturisers and juice.|
|1992 - 2001||Marketing Analyst DSM Food Specialties/ Gist-Brocades Corporate Strategy: covering food, feed, cosmetics and pharmaceuticals.|
|1989 - 1992||Biochemical researcher: focus on the development of enzymes for the feed industry.|
|1989||Faculty Animal Health, biochemical researcher. Research on enzymes in the meat ripening process.|