Food ingredient market analysis enables manufacturers, distributors and consultants to exploit business opportunities in the global food & drink market.

With a technical background and more than 20 years of experience in the food ingredient industry, the added value of our services for you is to have an industry foodprint, or to assist you in the strategic decision making process for product development, competitive analysis, market development, product positioning, customer identification, or even to make tailored presentations for your customer.

Some key elements of the intelligence include:

  • market by size and growth
  • drivers and constraints for growth
  • market segmentation
  • indirect competition: which ingredients have the same functional and/or nutritional benefits
  • quantitative overview of application areas
  • qualitative overview of application areas including functionality of the ingredient by segment
  • market trends
  • analysis of food & drink launches including the claims or positioning related to the ingredient
  • company shares
  • Wouw is specialized in bottom-up market sizing for food ingredients. The method is based on several data and can be used to a. estimate the total market potential; b. give an overview of the current total market size by application; c. with input from the sales organisation an overview can be created showing the current customers, the competitor's customers and potential users. The method has been proven to work for several ingredient segments and can be of operational & strategic importance.