The market research services cover almost all of the food value chain. The main expertise lies in business to business marketing for the food & drink industry, covering sourcing – food ingredient – food & drink production and consumption; this excludes consumer research which is a different kind of expertise.

Current customers of Wouw food market analysis includes food companies, food ingredient companies and business consultants.

Market analysis can give you a clear guidance for example product positioning, product development, market development, geographical expansion, competitive position, customer focus, trend analysis etc.

For an impression of the different types of analysis that can be supplied you, please refer to our specific service pages.