Trend analysis is a systematic analysis of the trends related to a specific business or organisation.
It can be used for strategic decisions like product development, market development, geographical expansion and for food ingredient companies to prepare a focused customer approach.
Trends in the food & drink market cover the whole value chain from sourcing/ production to the consumer.
Analysis of trends involves both quantitative and qualitative factors.
Quantitative factors include market size in volume or value, annual growth, the number of product launches and the concentration of the market.
Qualitative factors can include: