Career Summary

With a biochemistry education and more than 25 years of experience in market analysis, I am working as a strategic market researcher specializing in the food- and food ingredients industry. Areas of focus include trend analysis, competitive analysis, customer analysis and market sizing (the bottom-up approach), and support for strategic decision making. I previously worked at food ingredient companies where I gained expertise in sweeteners, texturizers, proteins, fruit ingredients, oils and fats, enzymes and nutritional ingredients like dietary fibers. These food ingredients have a wide application range resulting in broad expertise in many food areas including dairy, bakery, cereals, beverages, baby food etc.



Academic Background

  • Bachelor Biochemistry at Hogeschool W. Brabant
  • NIMA-A
  • NIMA business to business marketing


Career History

  • 3 years biochemical researcher at Gist-Brocades
  • 12 years Marketing Analyst Food Ingredients at DSM
  • 6 years Strategic Marketing Analyst at Cargill
  • 4 years Business Development Manager at Sensus / Cosun
  • 11 years Managing Director of Wouw Food Market Analysis